Data-Driven Strategies

We define the opportunity through market research

Data-Driven Strategies that Produce

The key to any successful digital marketing campaign is market research, planning, and the capacity to execute. We’ll provide market research that includes data on your top competitors. Our team of professionals will assist in brainstorming and planning. Working with our team expands your business capacity with the skills needed to execute your digital marketing strategy.

Data-Driven Strategies

Our Process Includes the following:

  • Situation Analysis

  • Market research/Information gathering

  • Audience persona profile

  • Clarify the business objectives

  • Determine the digital tools needed

  • Identify the channels we’ll use

  • Create the digital content

  • Define your customers’ journey.

  • Set the monthly budget

  • Schedule the campaign over a period of time

  • Establish the measurement plan and metrics

  • Execute the strategy and analyze the results to prescribe the next action

The services you need

Our Digital Marketing Tools Include:

Grow your audience by incorporating paid, owned, and earned media into your channel plan. We’ll help you reach your audience during those micro-moments to drive your conversion objective. Veye Marketing will put your brand message in front of potential customers or clients at that right moment in the journey.

  • Website Design
  • Website Hosting
  • SMS Marketing
  • Direct Mail Marketing
  • Email Marketing
  • Conversion Rate Optimization
  • Search Engine Optimization
  • Technical SEO
  • Content Development
  • PPC Campaigns
  • Social Media Marketing
  • Digital Analytics

“We put your marketing
on target”

Reach Your Target Audience

Data-Driven Digital Marketing

The days of what I call “Buck-Shot” marketing are gone. That type of marketing, also known as “mass marketing,” targets a large audience, blasting them with a marketing message hoping to influence them to do business with your company.

Our Data-Smart marketing strategies use 1st party data, intent data, industry data, competitor analysis, and keyword research to build a customer, or client persona, to target the audience searching for what you provide. Successful digital marketing campaigns that increase your brand’s visibility driving traffic to your website with a higher percentage of converting leads to customers or clients, are what you want and what Veye Marketing does.

Digital Marketing | Solutions

Design your website to be indexed and ranked by the major search engines. A low listing will ultimately affect your conversion rate, so we make sure your listing is as high as possible on the search engine results page (SERP) because 91% of users don’t click past the first page.

We can now directly track and know our buying cycles and monitor what our competitors are doing online. Search marketing information and analysis helps small businesses effectively direct their resources towards campaigns with the greatest return.

Produce two-way communication between the customer and the brand at any time on the customers (or clients) terms. Social media marketing has continued to evolve and offer consumers around the globe new and rich ways to engage with others, with communities, events, and brands.

With over 4 billion accounts worldwide there is a very good chance you can locate and reach your target audience within a specific geography. If optimized correctly, an email marketing campaign can produce conversions.

PPC is a revenue model where an advertiser pays when a user clicks on an ad. You can pay to help increase your SERP-positioning, and drive conversions. Google AdWords formula decides ad ranking via “Max Cost Per Click (CPC)” x “Keyword Quality Score”.

Leverage the power of marketing automation to refine, target, and optimize campaign initiatives, including customizing content and automating communications. With marketing automation technology you can improve your knowledge of buyer behavior and understand what that looks like in your campaigns.

Mobile visitors to your website will continue to be a significant part of your website’s traffic. Your web traffic report should show that as fact. It often is the primary way visitors view many websites with desktop being second. If that is the case a mobile website is what you need not a mobile-tolerable website.

Connect with people who previously interacted with your website or mobile app. Strategically position your ads in front of your target audiences as they browse the internet and specifically Google or its partner websites. This will help to increase your brand awareness and produce conversions.

Still one of the best ways to deliver your message to potential customers. A great direct mail marketing campaign begins with a strong mailing list that reaches and connects with your targeted audience—every time. With direct mail marketing, the layout design and content of your marketing material is very important to whether it ends up in the garbage when it’s first received or kept for consideration.

Raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can create digital Ad campaigns using the various channels g to increase traffic to your website or encourage customers to interact with your brand.

Stimulate and capturing interest in your product, service or cause and develop a pipeline of customers, patrons etc. There are many digital tools today that can produce great results.

Agile and strategic digital marketing plans are necessary for today’s dynamic market. Competing in your market requires a plan, the management, and execution of that plan as well as optimizing the plan.

Let’s Talk

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