Americans with Disabilities Act (ADA) Compliance Policy

  1. Policy Statement:

Veye Marketing is committed to ensuring equal access and opportunity for individuals with disabilities in all aspects of our operations. This policy establishes our commitment to compliance with the Americans with Disabilities Act (ADA) and other applicable accessibility laws. We aim to create an inclusive environment for our employees, clients, and website visitors.

  1. Scope:

This policy applies to all Veye Marketing employees, contractors, clients, and any individual or entity representing Veye Marketing. It covers all aspects of our operations, including:

  • Website and Digital Content: Ensuring all digital materials are accessible.
  • Client Services: Providing accessible marketing solutions.
  • Employment Practices: Implementing inclusive hiring and workplace practices.
  • Physical Accessibility: Maintaining accessible office spaces and meeting locations.
  • Communication: Providing effective communication for individuals with disabilities.
  1. Website and Digital Content Accessibility:
  • Veye Marketing will adhere to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA as the standard for website and digital content accessibility.

Specific Actions:

  • Alt Text: All images and non-text content will include descriptive alternative text.
  • Keyboard Navigation: Website functionality will be fully navigable using a keyboard.
  • Contrast and Color: Sufficient color contrast will be maintained for readability.
  • Captions and Transcripts: Video and audio content will include accurate captions and transcripts.
  • Form Accessibility: Online forms will be designed to be accessible to screen readers and keyboard users.
  • PDF Accessibility: All PDF documents will be tagged and structured for accessibility.
  • Regular Audits: Conduct regular website audits using automated and manual testing to identify and address accessibility issues.
  • Client Website Support: When building or managing client websites, Veye Marketing will educate clients on ADA requirements and provide services to ensure their websites are also compliant.
  1. Client Services Accessibility:
  • Veye Marketing will provide accessible marketing solutions to clients with disabilities.

Specific Actions:

  • Offer marketing materials in alternative formats (e.g., large print, audio).
  • Provide accessible presentations and meetings.
  • Educate clients on the importance of ADA compliance in their own marketing efforts.
  • Provide consultations on accessible marketing strategies.
  1. Employment Practices Accessibility:
  • Veye Marketing is an equal opportunity employer and will provide reasonable accommodations to qualified individuals with disabilities.

Specific Actions:

  • Ensure job postings are accessible.
  • Provide accessible interview processes.
  • Offer reasonable accommodations for employees with disabilities.
  • Provide ongoing training to employees on ADA compliance.
  1. Physical Accessibility:
  • Veye Marketing will ensure that its physical office spaces and meeting locations are accessible to individuals with disabilities.

Specific Actions:

  • Ensure accessible entrances, restrooms, and meeting rooms.
  • Provide accessible parking spaces.
  • Maintain clear pathways and remove physical barriers.
  1. Communication Accessibility:
  • Veye Marketing will provide effective communication for individuals with disabilities.

Specific Actions:

  • Offer communication in alternative formats (e.g., email, phone, in-person).
  • Provide qualified interpreters when necessary.
  • Train employees on effective communication with individuals with disabilities.
  1. Training and Education:
  • Veye Marketing will provide regular training to employees on ADA compliance and accessibility best practices.

Specific Actions:

  • Conduct annual ADA compliance training.
  • Provide ongoing training on website accessibility.
  • Educate employees on effective communication with individuals with disabilities.
  1. Policy Review and Updates:
  • This policy will be reviewed and updated annually, or as needed, to ensure compliance with current laws and best practices.
  1. Contact Information:
  • For questions or concerns regarding this policy, please contact:
  • [Designated ADA Compliance Officer/Department]
  • [Contact Information]

Key Considerations for Veye Marketing:

  • Proactive Approach: Veye Marketing will adopt a proactive approach to ADA compliance, rather than simply reacting to complaints.
  • Continuous Improvement: Accessibility is an ongoing process, and Veye Marketing will continuously seek to improve its accessibility practices.
  • Client Education: Given the nature of your business, client education is paramount. Offering your expertise to clients, and helping them to become compliant, is a very strong value added service.
  • Documentation: Maintain thorough documentation of all accessibility efforts, including website audits, training records, and accommodation requests.

By implementing this comprehensive ADA Compliance Policy, Veye Marketing can create a more inclusive and accessible environment for everyone.