Discovery: Marketing Audit

At Veye Marketing, our primary focus is conducting a meticulous marketing campaign audit before delving into the formulation of your digital marketing strategy or recommending any of our services. Our goal is to assist you in crafting a data-driven strategy that not only promotes growth but also identifies significant opportunities to enhance your return on investment (ROI). This comprehensive process entails a thorough examination and evaluation of your company’s marketing initiatives and strategies over a specific period. The overarching objective is to measure effectiveness, pinpoint areas for improvement, and ensure alignment with your overarching business objectives.

Through this detailed analysis, we may discover that a seemingly ineffective campaign can transform into a highly productive one with just a few adjustments, often identified through A/B testing. This phase is critical in achieving your business’s marketing objectives. We understand that you are eager to uncover the key factors that can ignite your marketing goals, and that’s precisely what our analysis and reporting aim to reveal. We’ll provide you with a blueprint outlining the necessary steps to achieve the results you “must” attain.

We would be delighted to arrange a conference call with you to familiarize ourselves with your marketing objectives.

Our auditing process involves the following:

♦ Review your existing marketing plan (if available).
♦ Auditing your website and assessing technical SEO.
♦ Conducting a marketing content audit.
♦ Performing a social media audit.
♦ Evaluating ad campaigns.
♦ Reviewing data from Google Analytics or other marketing analytics platforms.
♦ Conducting an online reputation audit.
♦ Assessing your email marketing initiatives.
♦ Analyzing any other available campaign data.
♦ Performing a competitor analysis.

Budget and Resource Allocation Report

  • Examines how marketing budgets are allocated across different channels and activities.
  • Assesses the efficiency and effectiveness of resource allocation.
  • Offers recommendations for optimizing budget allocation.

These types of marketing audit reports can be tailored to the specific needs and goals of the business. Companies often choose to conduct a combination of these audits to gain a comprehensive understanding of their overall marketing performance

“Possessing a skilled team capable of formulating and implementing strategies constitutes the valuable contribution we make to the process at Veye Marketing.”

We create strategies tailored to your business needs.

Developing a successful digital marketing strategy involves 9 key steps and considerations.  These steps set the foundation for success.

Define Your Goals:

Clearly outline what you want to achieve with your digital marketing efforts. Whether it’s brand awareness, lead generation, customer retention, or sales, having well-defined goals will guide your strategy.

Know Your Target Audience:

Collaboratively administrate empowered markets via plug-and-play networks. Dynamically procrastinate B2C users after installed base benefits. Dramatically visualize customer directed convergence without revolutionary ROI.

Conduct a SWOT Analysis:

Evaluate your strengths, weaknesses, opportunities, and threats. Understanding your internal and external environment will inform your strategy and help you capitalize on your strengths.

Choose the Right Digital Channels:

Identify the channels where your target audience is most active. This could include social media platforms, search engines, email marketing, content marketing, and more.