Semantic SEO is optimizing your website content to emphasize meaning over
keywords. SEO, for some, is about saturating your content with relevant
keywords. However, search engines have made significant strides in
sophistication. They now endeavor to grasp the context and intent behind a
search query, a feat that semantic SEO leverages. For professional content
writers, this has always been the goal.

This is not just to create content stuffed with the top long-tail or short-tail keywords but also to help users understand the goal of their reading, keeping it in context as they describe their products or services. Now, search engines have advanced to the point of not just “seeing” keywords but understanding the context of the entire paragraph.