Data-Driven Campaigns

Increase Your Online Visibility

Increase your brand’s online visibility on the search engine results page (SERP). SEM is a powerful way to reach new customers and drive revenue when the strategy is data-driven, and the results are measurable and manageable. Your website can rank above organic results on the search engine results page (SERP), increasing your chances of directing new customers to your website.

Data-Driven Strategies

How Does Search Engine Marketing Work?

Search Engine Marketing is a paid tactic to gain visibility on search engines. It is also known as PPC (pay-per-click).

SEM uses PPC advertising platforms like Google Ads and Bing Ads to use the available ad formats to reach your target audience. It involves setting up and optimizing paid ads and managing the account to increase conversions and ROI.

An SEM campaign starts with comprehensive keyword research and competitor insights to create targeted campaigns that place their products and services in front of a target audience based on specific keywords relative to your product or services.

Creative Content to Represent Your Brand

You Campaign Can Include the following:

All formats below are available within Google Ads, and you must have an account with Google Ads to design, launch and manage your campaign – We have an account already set up to start your SEM campaign to drive more traffic to your website into your marketing funnel. Our keyword research tools will locate the top keywords in your industry to have the highest conversion rate.

  • Search Ads
  • Shopping Ads
  • Display Ads
  • Gmail Ads
  • YouTube Ads

The Benefits of SEM

  1. When users search for specific terms that the advertiser is running ads against, they will see a custom ad, usually at the top of the SERPs. Or, in some cases, shopping ads. Every time the ad is clicked, the business pays for this.
  2. With SEO, it can take months to see actual results. However, with SEM, that time is much shorter with the right bid strategy and keywords. A data-driven SEM strategy will produce leads from clicks and conversions in a short period.
  3. You control when your ads show and who they show to. You also control your daily budget. You can increase your spending during the peak times when your target audience is online and reduce when they are not.
  4. SEO, along with SEM, are channels that are two parts of an effective digital strategy that will drive visibility, traffic, and conversions from search engines. That is what you want and what Veye Marketing will deliver.